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BA Digital Media and Communication
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UCAS code
P304 -
A level offer
BBB -
Year of entry
2026/27 -
Course duration
Full Time: 3 Years
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Year of entry
2026/27 -
Course duration
Full Time: 3 Years
Explore how digital media and communication influence contemporary society with our BA Digital Media and Communication degree.
Become a digital media and communication expert – a subject central to any industry and one with the power to shape all aspects of social and public life.
You'll gain hands-on experience with the tools and platforms that create persuasive, sustainable, inclusive, and user-orientated content, underpinned by key theories, research methods, and ways of thinking.
Choose BA Digital Media and Communication at the ºÚÁϳԹÏÍø
- Established reputation in language studies and communication. We've been around for 60 years – and offered the first linguistics degree in the UK.
- Global ranking. We place in the top 150 universities in the world (QS World University Rankings by Subject, 2025).
- Thriving research environment. 100% of our research is of international standing (Research Excellence Framework 2021, combining 4*, 3* and 2* submissions – Modern Languages and Linguistics).
- Subject expertise. We rank 9th for English (Guardian University Guide 2025) and 2nd in UK for English Language (Daily Mail University Guide 2026).
Supported by leading experts, your studies will draw on digital humanities, communication and language studies, media, and design theory. You’ll explore the intersections of language, media, and technology, critically reflecting on how these influence society, identity, power, relationships, and industry.
Alongside critical analysis, you’ll gain key practical skills in producing and curating a wide range of multimodal digital products – from blogs, vlogs, and reels to podcasts, videos, and online exhibition.
Develop as a critical media analyst and innovative content creator, with expertise in:
- strategies and techniques of digital influence
- diverse media forms, including film, graphic communication, and visual storytelling, and communication settings
- communicating effectively and ethically with AI
- AI and digital media impact on social relationships, identity, and privacy
- discourse analysis, multimodality, critical literacy, digital marketing, personal branding, data analysis, inclusive multimedia production.
By the end of your degree, you’ll not only understand how digital media and communication work and how to produce creative content, but also how they connect to pressing global issues such as politics, migration, gender, and sexuality.
Join our friendly, collaborative Department of English Language and Applied Linguistics, where our academics are passionate about exposing you to current research and practice in digital media and communication.
For example, Professor Rodney Jones and Professor Sylvia Jaworska have invited students to contribute to research exploring how AI can support student learning, especially in the development of creative and critical skills at the university.
You'll be taught primarily through a mixture of in-person lectures, interactive seminars, tutorials, and practical classes, depending on the modules you choose. Elements of your programme will be delivered via digital technology, which is relevant for the development of your digital communication and content creation skills.
100% of our students said that teaching staff are good at explaining things, easy to contact, and support their learning well (National Student Survey 2025, responders from the Department of English Language and Applied Linguistics).
Real-world experience
In your final year, you'll have the choice to complete a Professional Communication Project in lieu of a dissertation. If you decide to take this option, you'll plan and implement a project for a company or organisation. This is a fantastic opportunity to put your digital and communication skills into practice, gain first-hand experience of the sector, and boost your employability.